Midwest Foundation Repair Web Rebrand

Longtime dealer Midwest Basement Systems came to the Treehouse Internet Group with a bombshell: They'd been bought out by a big name competitor called Thrasher, and were rebranding to Midwest Foundation Repair.

I was given the simple task to swap out colors and logos to match their new branding, as we were working against time constraints. Thinking ahead, I knew there was a lot at stake longterm. The Treehouse is a sister company to Basement Systems, and had previously been in charge of Thrasher's site before they created their own web team. I took measures to shed the dated look of their pre-existing site to give Midwest Foundation Repair the best relaunch possible.

In about a week, I used photos and a brand guidelines from Midwest to create a new look and feel. Focusing on the homepage, I made a new design for their main message to match rebrand announcement graphics that they sent over. I also redesigned almost about every section of the page, incorporating new fonts, colors, and icons. Many of these same elements were sprinkled throughout the inner pages of the site, and Midwest expressed deep gratitude in our ability to get so much done in such a short amount of time.

A screenshot of the website before the rebrand is pictured below the new design.

View Website: Midwest Foundation Repair

Tools: HTML, CSS, Foundation Framework, Branding Guidelines