Sightline Payments Website

For this full website refresh I served as the sole developer, led the charge on wireframing, and collaborated on UI/UX design with our team's creative director.

Working with Wordpress/Elementor as a base, the site features a heavy amount of custom HTML, CSS, and JS coding. Goals for the refresh included increased user engagement including longer page visits, more streamlined page flow, better organization of data/content, and more calls to action. Preliminary analytics data shows that we succeeded in these areas, and we're excited to keep growing the site with new content.